Spam Compliance in Emails Sent

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    Anthony Cordo - Volunteer With Columbus (A30070)

    One change to this:

    The opting out should only work on emails sent that are not associated with a specific event registration. Meaning, if they are signed up to volunteer and I need to email them regarding the time slot or event they're signed up for they will receive the email. The only way they should be able to opt out of those emails would be by terminating their account.

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    Colin Chubachi - The Mustard Seed (A30106)

    I figure if someone has signed up to volunteer, they're going to get a registration email and a reminder email, just like they would have even if we didn't use CERVIS. They're not unsolicited. That's just the way it works. Using CERVIS doesn't change the number of emails they get. It just changes where they come from.

    Sending out an newsletter is a different story. We use a custom field to ask them if they want to be added to our e-newsletter list. Then we run a report on those people who say "yes" and import them into a proper email marketing program. Let's be honest; CERVIS' strong suit is not html email marketing, and that's not what it's meant to be. But it works great in conjunction with dedicated email marketing companies.

    When using an email marketing program, people are easily able to unsubscribe, and they also get emails that look FAR better, are less likely to end up in SPAM folders, and generate reports so you can see the success rate of what you're sending.

    If you're not using an email marketing program yet, you need to get on it. It's pretty essential to any non-profit organization. I would recommend using MailChimp but have also heard good things about Constant Contact.

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    Anthony Cordo - Volunteer With Columbus (A30070)

    Hi Colin!

    Our organization uses Exact Target to great effect, but our soon-to-be massive use of CERVIS does require us to contact the volunteer groups using the system to solicit them into volunteering.  The core of that is that there are times we would have to contact the users via CERVIS, and even if they opted out of our Exact Target (or whatever e-blast program) it wouldn't take them out of CERVIS, causing them to still receive the emails we have to send out via CERVIS.

    In any case, CERVIS support has been in contact and we're working with them for a custom solution.

    Thanks for the helpful comments though!

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    Danielle Baker - Willamette West Habitat for Humanity (A30026)

    Can you tell me how to get this feature on our emails that get sent out. I believe the unsubscribe feature appeared on emails right after this update happened; however, I haven't been able to add it to the end of our emails since then. 

    Thank you! 

    Danielle 

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